When it comes to digital marketing many people are quick to think of social media and websites. Often time not as much thought is given to the other options electronic communication has to offer. Video ads aren’t just for television anymore. You can utilize motion video for all different types of advertising on the web and social media. Multimedia integration in your marketing strategy is key to getting ahead in the modern advertising scene. Let us show you the best way to reach new customers and keep them coming back.
You may hear about the increase in accessible video technology. Personal cameras and camera phones are increasing in quality at an exponential rate, this is true. But that doesn’t mean the production of high-quality video was made any easier. In fact, as the higher quality becomes more accessible, the standards for video work go up. Being a small company is no longer a viable excuse for lower quality work in the eyes of the public. We understand that a good camera doesn’t make an expert filmmaker. This is where we step in. Our experts can shoot visually pleasing and applicable footage for your ad or commercial. Having access to the right cameras isn’t what makes us the professionals, it’s the years of experience and dedication to our profession.
Videography isn’t just the obtaining of the footage but its manipulation and production as well.
Many of our clients produce their own footage but then realize that there are many steps between the filming and the crisp, clean end results they see in most advertising. Editing isn’t just about cutting and changing the order of scenes, it’s about managing video and audio quality.
First and foremost we make sure that nothing looks off-putting or wrong in any of your footage. If your video is unpleasant to look at or worse, difficult to comprehend, then it can detrimental to your message. Sometimes these issues are unavoidable. A poorly timed passing vehicle or an unluckily placed window is hardly something you can account for, not to mention the constantly shifting lightscape of Las Vegas making it a very difficult place to film. And reshooting takes time and money that is not often available to the modern business. We can make your footage what you meant it to be all along and show off the finer points of your business with refined and proper looking ads.
Additionally, our editing staff our well versed in marketing editing strategy. Sometimes, the way video is edited can misrepresent your business or mislead your audience, which is the opposite of the goal of your ads. We understand the language of editing and videography. We know how to convey the message you want in your video, clip, or any other time of moving ad. Let us help create the beautiful ad you imagined and not just the one you ended up with.
Don’t be fooled into thinking this can be done by just anyone. Many a company has fallen to the worst folly of modern advertising, forgetting that nothing can be erased from the internet. One error, even as an accident can harm the reputation of your company for years to come. Don’t let your video ads be at risk of misrepresenting the business you have built, let our advertising agency help you put your best foot forward when it comes to attracting new customers.
